Breading of the Month: May

Matcha Batter: A Fusion of Europe and Asia for the Next Generation of Convenience Products

Our matcha batter combines classic European convenience formats with Japanese-inspired matcha cuisine. The result is an innovative concept that merges traditional product structures with modern flavor trends, setting new standards in the premium snack and protein segment.

A new taste experience in the convenience segment

The combination of a crispy coating, plant-based or flexitarian protein bases, and high-quality matcha opens up entirely new sensory possibilities. The focus is not only on taste, but also on visual impact and functional differentiation at the point of sale.

The matcha batter brings a distinctive profile to classic applications such as schnitzel-style products, finger food, and innovative snack solutions.

Versatile applications across the value chain

Our concept is designed for flexible use across multiple market channels:

• Foodservice & gastronomy
• Retail
• Premium convenience products

This versatility allows the matcha batter to be seamlessly integrated into existing product lines or positioned as a standalone innovation.

Key market trends we address

The matcha batter aligns with several major industry trends:

• Growth of plant-based and flexitarian diets
• Rising demand for global and fusion-inspired flavor profiles
• Increasing importance of visual differentiation in food retail
• Premiumisation of convenience products

Strong visual and sensory identity

Beyond taste, the matcha batter stands out through its distinctive green color and high recognition value. This creates a product that clearly differentiates itself in the market while enabling new creative applications.