Breading of the Month: June

Crispiness is no longer just about texture. Today, it is also about communication on the product level.

With Colored Crumbs, the visual profile of snacks, convenience, and plant-based products can be intentionally designed – creating a powerful lever for differentiation in the market.

🔴 Red = savory, spicy, BBQ profiles

🟢 Green = herbs, vegetables, "fresh" concepts

🟡 Yellow = classic, mild, comfort food

⚫ Dark = premium, roasted, intense

⚪ White = clean, light and delicate concepts

What looks like “just color” at first glance is in fact a highly functional product development tool for modern food concepts.

Key benefits of Colored Crumbs

• Visual product differentiation through application
• Flavor-code support through application
• Strong consumer triggers driven by color through application
• Compatible with classic coating and extrusion systems through application
• Stable performance in fryer, oven & air fryer through application
• Imitated editions for sports events or seasonal campaigns through application

Especially in plant-based and convenience food applications, Colored Crumbs enable a new layer of product communication. Products become visually readable even before consumption – creating immediate orientation and emotional appeal at point of sale.

👉 In modern food innovation, visibility is becoming a key driver of success – in retail just as much as in culture and sport.